{"product_id":"9780470916896","title":"The Innovation Playbook: A Revolution in Business Excellence","description":"\u003cb\u003eA complete roadmap to a revolution in business excellence founded on innovation\u003c\/b\u003e \u003cp\u003eAuthor and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In \u003ci\u003eThe Innovation Playbook\u003c\/i\u003e, you will learn why innovations fail, the five rules of customer connectivity, the power of \"real open\" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes an abundance of anecdotes and examples of successful-and unsuccessful-innovation\u003c\/li\u003e \u003cli\u003eShares the 56 ways in which innovations fail\u003c\/li\u003e \u003cli\u003eLearn the success secrets of \"Innovation Superstars\"\u003c\/li\u003e \u003cli\u003eReduce innovation failure and build speed to market\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIncludes online training a ($150.00 value) that will help you put the theory into practice, \u003ci\u003eThe Innovation Playbook\u003c\/i\u003e will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121964171504,"sku":"9780470916896","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470916896_p0.jpg?v=1763707489","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470916896","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}