{"product_id":"9780470929513","title":"Mobile Marketing For Dummies","description":"\u003cb\u003eStraightforward advice on building and launching a mobile marketing plan\u003c\/b\u003e \u003cp\u003eMobile communication is hot, and so is marketing on mobile devices. \u003ci\u003eMobile Marketing For Dummies\u003c\/i\u003e provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch\u003c\/li\u003e \u003cli\u003eCovers activating a plan using voice, text, e-mail, and social media campaigns\u003c\/li\u003e \u003cli\u003eExplores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMobile Marketing For Dummies\u003c\/i\u003e gives you the tools to succeed in this exciting environment.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47119576400112,"sku":"9780470929513","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470929513_p0.jpg?v=1763706520","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470929513","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}