{"product_id":"9780470931769","title":"Branded!: How Retailers Engage Consumers with Social Media and Mobility","description":"Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.\u003cbr\u003e Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: \u003cul\u003e \u003cli\u003eProvides a clear review of social media as well as the rapid changes in the development and use of mobility.\u003c\/li\u003e \u003cli\u003eDemonstrates why retailers cannot 'wait and see', and must move rapidly\u003c\/li\u003e \u003cli\u003eShows how each company's social media and mobility initiatives are based on the individual personality of the company.\u003c\/li\u003e \u003cli\u003eDiscusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105080426736,"sku":"9780470931769","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470931769_p0.jpg?v=1763706831","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470931769","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}