{"product_id":"9780470932995","title":"Social Media Marketing All-in-One For Dummies","description":"\u003cb\u003eFace Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!\u003c\/b\u003e\u003cp\u003eMarketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eFind the business side — explore the variety of social media options and research where your target audience hangs out\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCollect your tools — discover ways to simplify posting in multiple locations and how to monitor activity\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eEstablish your presence — start a blog or podcast to build a following\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFollow and be followed — find the right people to follow on Twitter and get them to follow you\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFan out — showcase your company with a customized Facebook business page\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFollow up — use analytics to assess the success of your social media campaign\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOpen the book and find:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eTips for finding your target market\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eImportant legal considerations\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eStep-by-step guidance for setting up a campaign\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLots of helpful technology tools\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBlogging and podcasting advice\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to make Twitter pay off for your business\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTools for analyzing your success in each medium\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhen to move forward and when to pull back\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e8 books in 1\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eThe Social Media Mix\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCybersocial Tools\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBlogs, Podcasts, and Vlogs\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTwitter\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFacebook\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLinkedIn\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eOther Social Media Marketing Sites\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMeasuring Results; Building On Your Success\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47104952008944,"sku":"9780470932995","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470932995_p0.jpg?v=1763706968","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470932995","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}