{"product_id":"9780470939673","title":"Supply Chain as Strategic Asset: The Key to Reaching Business Goals","description":"Hands-on guidance for creating competitive advantages through strategy realization \u003cp\u003eHow can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show how this strategy alignment has produced results for the most successful companies and how it can be achieved in your firm.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design\u003c\/li\u003e \u003cli\u003eProcess for establishing your own supply chain strategy to build competitive advantage\u003c\/li\u003e \u003cli\u003eThe place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning\u003c\/li\u003e \u003cli\u003eStep-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations\u003c\/li\u003e \u003cli\u003eCase studies including Wal-mart, Cemex, Kmart, HP, Dell, and others\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eConsolidating the lessons learned along with implementation guidance, \u003ci\u003eSupply Chain as Strategic Asset\u003c\/i\u003e is the must-read road map for designing a supply chain that will be vital in achieving your business goals.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47122437374192,"sku":"9780470939673","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470939673_p0.jpg?v=1769895606","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470939673","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}