{"product_id":"9780470944271","title":"IT-Driven Business Models: Global Case Studies in Transformation","description":"A look at business model innovation's crucial role in today's global business environment . \u003cp\u003eShowing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Case examples from well-known innovation leaders IKEA, Apple, Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy, LEGO, and Proctor\u0026amp;Gamble \u003c\/li\u003e \u003cli\u003e Shows businesses how to get beyond traditional business models to take better advantage of emerging opportunities \u003c\/li\u003e \u003cli\u003e Coauthored by former CEO of SAP AG, the world's largest provider of enterprise software \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with interviews with key executives, this book reveals the role of technology in driving and enabling changes to fundamental facets of a business. Companies around the world are innovating their business models with tremendous results. \u003cb\u003e\u003ci\u003eIT-Driven Business Models\u003c\/i\u003e\u003c\/b\u003e shows interested organizations how they can start the process.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47080744386800,"sku":"9780470944271","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470944271_p0.jpg?v=1763706962","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470944271","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}