{"product_id":"9780470971352","title":"Net Profit: How to Succeed in Digital Business","description":"\"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world.\"\u003cbr\u003e —\u003cb\u003eLuke Johnson\u003c\/b\u003e, Chairman Risk Capital partners and \u003ci\u003eFinancial Times\u003c\/i\u003e columnist \u003cp\u003eOnline business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConvert a brilliant idea into something that actually pays\u003c\/li\u003e \u003cli\u003eGet the funding you need to expand\u003c\/li\u003e \u003cli\u003eBuild a great team of staff and advisers\u003c\/li\u003e \u003cli\u003eKeep the cash flowing\u003c\/li\u003e \u003cli\u003eGo global! \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eNet Profit\u003c\/i\u003e provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.\u003c\/p\u003e \u003cp\u003e\"I wish this book had been written ten years ago when I first entered the e-commerce industry.\"\u003cbr\u003e —\u003cb\u003eGlenn Fogel\u003c\/b\u003e, EVP - Corporate Development and International, Priceline.com\u003c\/p\u003e \u003cp\u003e\"David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!\" \u003c\/p\u003e \u003cp\u003e - \u003cb\u003eRobin Buchanan,\u003c\/b\u003e Adviser\/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain\u0026amp;Company, the leading global consulting firm.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105878687984,"sku":"9780470971352","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470971352_p0.jpg?v=1763707686","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470971352","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}