{"product_id":"9780470979280","title":"Data Mining and Statistics for Decision Making","description":"Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. \u003cp\u003eThis book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations.\u003c\/p\u003e \u003cp\u003e Key Features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. \u003c\/li\u003e \u003cli\u003e Starts from basic principles up to advanced concepts. \u003c\/li\u003e \u003cli\u003e Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. \u003c\/li\u003e \u003cli\u003e Gives practical tips for data mining implementation to solve real world problems. \u003c\/li\u003e \u003cli\u003e Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. \u003c\/li\u003e \u003cli\u003e Supported by an accompanying website hosting datasets and user analysis.  \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStatisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47119633416432,"sku":"9780470979280","price":83.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470979280_p0.jpg?v=1769895422","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470979280","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}