{"product_id":"9780471119890","title":"Industrial Marketing Strategy","description":"Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .\u003cbr\u003e \u003cbr\u003e Industrial Marketing Strategy\u003cbr\u003e \u003cbr\u003e Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:\u003cbr\u003e * The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning\u003cbr\u003e * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing\u003cbr\u003e * Guidelines for implementing the value proposition throughdistribution and marketing communications\u003cbr\u003e * The role of marketing in the broader context of business andcorporate-level strategic planning\u003cbr\u003e * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47013930369264,"sku":"9780471119890","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471119890_p0.jpg?v=1763706727","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471119890","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}