{"product_id":"9780471463276","title":"The Power of Persuasion: How We're Bought and Sold","description":"\"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn.\" --Slashdot.org  \"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.\" --The Globe and Mail  \"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation.\" --The Wall Street Journal  \"This wonderful book will change the way you think and act in many realms of your life.\" --Philip Zimbardo former president, American Psychological Association","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47122194923760,"sku":"9780471463276","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471463276_p0.jpg?v=1763707805","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471463276","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}