{"product_id":"9780471508168","title":"Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses","description":"Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting \u0026amp; Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are \"catalog companies,\" earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:\u003cbr\u003e * The basics of direct-mail selling and catalog sales\u003cbr\u003e * The secrets to creating catalog copy that really sells\u003cbr\u003e * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form\u003cbr\u003e * How to choose and use the right mailing lists\u003cbr\u003e * Managing the two essentials of the catalog business: sales volumeand pricing","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47014067306736,"sku":"9780471508168","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471508168_p0.jpg?v=1766595416","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471508168","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}