{"product_id":"9780471572268","title":"New Product Development: Managing and Forecasting for Strategic Success","description":"Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":48728673616112,"sku":"9780471572268","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471572268_p0.jpg?v=1768594779","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471572268","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}