{"product_id":"9780471735977","title":"The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television","description":"\u003cp\u003ePraise for The Billion Dollar BET\u003c\/p\u003e\u003cp\u003e\"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history.\"\u003cbr\u003e—James B. Stewart Pulitzer Prize–winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier \u003c\/p\u003e\u003cp\u003e\"Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely.\"\u003cbr\u003e—Bernard Shaw retired CNN anchor \u003c\/p\u003e\u003cp\u003e\"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur.\"\u003cbr\u003e—Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47025882398960,"sku":"9780471735977","price":23.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471735977_p0.jpg?v=1763707061","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471735977","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}