{"product_id":"9780471738374","title":"Nonprofit Essentials: Major Gifts","description":"\"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes.\" --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana  Part of the AFP\/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":48267829313776,"sku":"9780471738374","price":58.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471738374_p0.jpg?v=1763707111","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471738374","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}