{"product_id":"9780471757221","title":"The Boston Consulting Group on Strategy","description":"\u003cb\u003eA collection of the best thinking from one of the most innovative management consulting firms in the world\u003c\/b\u003e \u003cp\u003eFor more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. \u003ci\u003eThe Boston Consulting Group on Strategy\u003c\/i\u003e offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:\u003c\/p\u003e \u003cp\u003e\"You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be.\"\u003c\/p\u003e \u003cp\u003e\"The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.\"\u003c\/p\u003e \u003cp\u003e\"Use more debt than your competition or get out of the business.\"\u003c\/p\u003e \u003cp\u003e\"When information flows freely, reputation, more than reciprocity,becomes the basis for trust.\"\u003c\/p\u003e \u003cp\u003e\"As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation.\"\u003c\/p\u003e \u003cp\u003e\"When brands become business systems, brand management becomes far too important to leave to the marketing department.\"\u003c\/p\u003e \u003cp\u003e\"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra.\"\u003c\/p\u003e \u003cp\u003e\"Most of our organizations today derive from a model whose original purpose was to control creativity.\"\u003c\/p\u003e \u003cp\u003e\"Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities.\"\u003c\/p\u003e \u003cp\u003e\"IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations.\"\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47028265189616,"sku":"9780471757221","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471757221_p0.jpg?v=1763707366","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471757221","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}