{"product_id":"9780471771593","title":"Branding For Dummies","description":"\u003cp\u003e\u003cb\u003eBuild positive impressions of your product or business\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuild a powerful brand and pave the way for marketing success\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNeed to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine your company's identity\u003c\/li\u003e\n\u003cli\u003eDevelop your logo and tagline\u003c\/li\u003e\n\u003cli\u003eLaunch your brand marketing plan\u003c\/li\u003e\n\u003cli\u003eManage and protect your brand\u003c\/li\u003e\n\u003cli\u003eFix a broken brand\u003c\/li\u003e\n\u003cli\u003eMake customers loyal brand champions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50078527652080,"sku":"9780471771593","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780471771593_p0.jpg?v=1784729547","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780471771593","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}