{"product_id":"9780473178734","title":"How Some Retailers Make More Money Than Others: Inexpensive, Easy-To-Implement Ways to Growing Your Store's Performance","description":"Making money as an independent retailer, be it under your own brand or that of a franchise group, is not easy. \u003cp\u003eHow do you generate a profit when all around you huge discount stores are offering the same products at lower prices and spending millions on advertising?\u003c\/p\u003e\u003cp\u003eThis book explains how growing your store's profits starts with an understanding of the three-part Critical Retail Formula. The formula is Customer Numbers x Customer Spend x Gross Margin = Gross Profit and you must have a strategy for each of these.\u003c\/p\u003e\u003cp\u003eWhat you will learn:\u003cbr\u003e- Why mass media advertising is a waste of your time and money\u003cbr\u003e- Why putting dots on a map is the best market research\u003cbr\u003e- How to become the local guru in your field\u003cbr\u003e- How to maintain your gross profit despite a falling customer count\u003cbr\u003e- The surprisingly big impact you can achieve on sales just by rearranging your shelves and store layout.\u003cbr\u003e- How your next new customer is already standing in front of you i.e. turning browsers into buyers\u003cbr\u003e- If you can raise the customer repeat buying rate from 4 to 6 times a year, that's a 50% growth in customer count. This book explains how to do that\u003cbr\u003e- Techniques for increasing the spend from each customer\u003cbr\u003e- How just simple questions can double sales to each customer\u003cbr\u003e- How to improve your gross margin without a buying group or the need to heavily discount your products\u003cbr\u003e- Do loyalty programs really work?\u003cbr\u003e- How to keep your sales team motivated\u003c\/p\u003e\u003cp\u003eThe book is heavily sectioned for easy reference and packed with low-cost, easy-to-implement ideas. All the ideas come from the author's personal observations of what works and what doesn't. No theory, just real practical stuff! \u003c\/p\u003e\u003cp\u003eThe authors: \u003cbr\u003ePaul Watkins has owned and franchised a retail chain, currently co-owns a retail franchise group and has consulted to retail for many years. He is a regular conference speaker and workshop facilitator on the subject.\u003c\/p\u003e\u003cp\u003eDiego Boniolo is a qualified pharmacist, having owned his own pharmacy, set up a 100 member pharmacy group from scratch and now co-owns a retail group with Paul. Between them, Paul and Diego have seen the good the bad and the ugly of retail practices, observing firsthand what works and what doesn't work.\u003c\/p\u003e","brand":"New Zealand Standard Book Numbering Agency","offers":[{"title":"Default Title","offer_id":50022123438320,"sku":"9780473178734","price":7.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780473178734_p0.jpg?v=1784232325","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780473178734","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}