{"product_id":"9780473377984","title":"Equity Crowdfunding: The Complete Guide For Startups And Growing Companies","description":"\u003ch4\u003e\u003cstrong\u003eRaise Money \u0026amp; Gain Exposure At The Same Time!\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eTired of fruitless pitch meetings with investors and the limitations of trying to grow a business through bootstrapping?\u003c\/p\u003e\u003cp\u003eEquity crowdfunding is a new, fresh alternative to Silicon Valley venture capital. Hundreds of thousands, or even millions of dollars, can be raised by offering shares in your startup to members of the public.\u003c\/p\u003e\u003cp\u003e\u003cu\u003eGaining marketing exposure\u003c\/u\u003e and \u003cu\u003eraising business funding\u003c\/u\u003e are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money, then spend it on marketing. Until now!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch4\u003e\n\u003cstrong\u003eA New Hybrid of Venture Capital \u0026amp; Kickstarter.\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e\u003cp\u003eEquity crowdfunding is a new form of investment banking for startups, small business and new business, enabled by advances in fintech.\u003c\/p\u003e\u003cp\u003eThe entrepreneurs set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders and gain all the promotional benefits that come with a larger 'crowd'.\u003c\/p\u003e\u003cp\u003eAnd unlike the \"rewards\" crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares, instead of a pre-ordered product. This means it can be used by more varied business models, and typically attracts a lot more money. If you are successful at equity crowdfunding, your days of bootstrapping your product launch will be over!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch4\u003e\n\u003cstrong\u003eThis Book Will Show You How.\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e\u003cp\u003eEquity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.\u003c\/p\u003e\u003cp\u003eThe author, Nathan Rose, comes from an investment banking background, advising companies on initial public offerings. Now, he brings the same practical experience to new business, small business, and startups.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch4\u003e\u003cstrong\u003eIn this step-by-step guide, you will learn: \u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003e• The forces in fintech which have brought equity crowdfunding to where it is today\u003c\/p\u003e\u003cp\u003e• A comparison with business funding through bootstrapping, family \u0026amp; friends, incubators, Silicon Valley venture capital, and Kickstarter.\u003c\/p\u003e\u003cp\u003e• The biggest mistakes that can kill an offer before it has even begun\u003c\/p\u003e\u003cp\u003e• How to build critical momentum - one company raised £1 million in 96 seconds!\u003c\/p\u003e\u003cp\u003e• How to construct a marketing plan to get people literally counting down to your launch\u003c\/p\u003e\u003cp\u003e• How to salvage an offer which is \"stuck\", and re-ignite the momentum\u003c\/p\u003e\u003cp\u003e• What past campaigns wished they had known before they had started\u003c\/p\u003e\u003cp\u003e• The incredible impact equity crowdfunding can have on your business and profile\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch4\u003e\u003cstrong\u003eThe World's Most Comprehensive Resource\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eThe very best strategies from \u003cu\u003e20 real companies\u003c\/u\u003e who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from \u003cu\u003e12 market-leading platforms\u003c\/u\u003e at the forefront of the equity crowdfunding revolution.\u003c\/p\u003e\u003cp\u003eFeaturing contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.\u003c\/p\u003e\u003cp\u003eThe only book necessary for startups, incubators, accelerators, co-working spaces, universities, education institutions, and business networks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch4\u003e\n\u003cstrong\u003eBuy this book to learn everything about equity crowdfunding... \u003cu\u003efrom the ground up\u003c\/u\u003e.\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e","brand":"Stonepine Publishing","offers":[{"title":"Default Title","offer_id":49784799199472,"sku":"9780473377984","price":15.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780473377984","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}