{"product_id":"9780520950542","title":"Moral Ambition: Mobilization and Social Outreach in Evangelical Megachurches","description":"In this evocative ethnography, Omri Elisha examines the hopes, frustrations, and activist strategies of American evangelical Christians as they engage socially with local communities. Focusing on two Tennessee megachurches, \u003ci\u003eMoral Ambition\u003c\/i\u003e reaches beyond political controversies over issues such as abortion, same-sex marriage, and public prayer to highlight the ways that evangelicals at the grassroots of the Christian Right promote faith-based causes intended to improve the state of social welfare. The book shows how these ministries both help churchgoers embody religious virtues and create provocative new opportunities for evangelism on a public scale. Elisha challenges conventional views of U.S. evangelicalism as narrowly individualistic, elucidating instead the inherent contradictions that activists face in their efforts to reconcile religious conservatism with a renewed interest in compassion, poverty, racial justice, and urban revivalism.","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":47084276482288,"sku":"9780520950542","price":26.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780520950542_p0.jpg?v=1763710592","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780520950542","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}