{"product_id":"9780522866308","title":"The Hard Sell: The Tricks of Political Advertising","description":"\u003cbr\u003eWhat is unique about political advertising? Is it really all that effective in changing votes? Why does it have to be so annoying? In \u003ci\u003eThe Hard Sell\u003c\/i\u003e, creative director Dee Madigan uses her trademark humor and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent federal and state campaigns in Australia, she gives fascinating industry insight into how political ads are designed to work; who they are meant to influence; how they are paid for; why so many negative ads are made; how personal is too personal; how spin works, particularly in an election campaigns; how to make messages cut through cynicism; how politicians use journalists; and the gendered nature of it all. The author is candid about the tricks of the trade and the lessons that can be learned.","brand":"Melbourne University Publishing","offers":[{"title":"Default Title","offer_id":47026130354416,"sku":"9780522866308","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780522866308_p0.jpg?v=1763710657","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780522866308","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}