{"product_id":"9780525533207","title":"Regulatory Hacking: A Playbook for Startups","description":"\u003cp\u003e\u003cb\u003eThe first playbook for startups attempting to conquer highly-regulated sectors like energy, education, and healthcare, offering a practical toolkit for understanding and working with government regulators.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRegulatory Hacking\u003c\/i\u003e is the definitive playbook for the next wave of startups tackling complex challenges. To win in this next wave, startups must embrace the thorny, entrenched challenges of innovation in highly regulated industries, and learn how to work with government. \u003c\/p\u003e\u003cp\u003eEvan Burfield, cofounder of 1776, a DC-based VC firm and incubator, has helped startups around the world navigate the complicated landscape of government regulations. Now, he shows startups how to tackle challenges that require a new toolkit, including techniques like:\u003c\/p\u003e\u003cp\u003e  \u003cb\u003e*\u003c\/b\u003e  Power Mapping: How to gauge and engage with the power dynamics of your specific industry landscape.\u003c\/p\u003e\u003cp\u003e  \u003cb\u003e*\u003c\/b\u003e  Grassroots Activation: How to deploy a committed user base to help your cause with local government, as Airbnb did in several cities.\u003c\/p\u003e\u003cp\u003e  \u003cb\u003e*\u003c\/b\u003e  Coalition Building: How to build a coalition of strategic partners to amplify your startup's voice and help your company win.\u003c\/p\u003e\u003cp\u003e  \u003cb\u003e*\u003c\/b\u003e  Public Relations: How to develop a citizen-focused narrative that helps your startup win hearts and minds.\u003c\/p\u003e\u003cp\u003eDrawing on a wide range of startup case studies, from the kids' chauffeur service HopSkipDrive to the energy startup Opower, \u003ci\u003eRegulatory Hacking\u003c\/i\u003e gives you the tools you need to win the next frontier of innovation.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47023038103792,"sku":"9780525533207","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780525533207_p0.jpg?v=1763710828","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780525533207","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}