{"product_id":"9780525534402","title":"Growth IQ: Get Smarter about the Choices That Will Make or Break Your Business","description":"\u003cp\u003e\u003cb\u003eWhy do so many of the most promising businesses fail to achieve consistent, sustainable growth?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.\u003c\/p\u003e\u003cp\u003eBova determines that there are ten simple—but easily misunderstood—growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.\u003c\/p\u003e\u003cp\u003eBova breaks down the strategies deployed by a wide range of companies to show you how:\u003c\/p\u003e\u003cp\u003e  \u003cb\u003e*\u003c\/b\u003e  GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R\u0026amp;D and customer experience\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth\u003c\/p\u003e\u003cp\u003eWhether your company is on a growth spurt, in a worrying stall, or showing signs of decline, GROWTH IQ is your map to charting the course of your company's future.\u003c\/p\u003e","brand":"Temple Publications International, Inc.","offers":[{"title":"Default Title","offer_id":47012175773936,"sku":"9780525534402","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780525534402_p0.jpg?v=1763711235","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780525534402","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}