{"product_id":"9780544026889","title":"The Power of Why: Breaking Out in a Competitive Marketplace","description":"\u003cp\u003eWin and keep customers by speaking to what they want to buy instead of what you want to sell. \u003ci\u003eThe Power of Why\u003c\/i\u003e shows readers how to elevate their business performance. As Weylman explains, customers don’t care if a business is different or that its products are unusual. Trumpeting achievements like “We were voted #1 again” or “Rated best service three years running” doesn’t engage buyers emotionally. It’s seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional, and unqualified. This is not just a slogan; it’s the company’s DNA, consistently delivered through all parts of the organization. Think Tax Masters, whose promise—“We solve your tax problems”—couldn’t be more buyer-centric. And they deliver. With the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, \u003ci\u003eThe Power of Why\u003c\/i\u003e is the essential manual for business survival and growth.   \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47051037343984,"sku":"9780544026889","price":17.16,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780544026889_p0.jpg?v=1763711552","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780544026889","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}