{"product_id":"9780544191747","title":"The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy","description":"\u003cp\u003e\u003cb\u003eA surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade — or annoy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy.\u003c\/p\u003e\u003cp\u003eYou don’t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating “boom moments” — transcendent instants when sound connects with a listener’s emotional core. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Sonic Boom\u003c\/i\u003e draws surprising insights from real world examples: the way Disney parks score every second of their guests’ experience; how Chili’s restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang’s engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of \u003ci\u003eMade to Stick\u003c\/i\u003e and \u003ci\u003eThis Is Your Brain on Music\u003c\/i\u003e, \u003ci\u003eThe Sonic Boom\u003c\/i\u003e offers readers a powerful new vocabulary for sharing impactful messages with sound.\u003c\/p\u003e","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47023717318896,"sku":"9780544191747","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780544191747_p0.jpg?v=1763711873","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780544191747","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}