{"product_id":"9780544391277","title":"Startup: A Silicon Valley Adventure","description":"Jerry Kaplan had a dream: he would redefine the known universe (and get very rich) by creating a new kind of computer. All he needed was sixty million dollars, a few hundred employees, a maniacal belief in his ability to win the Silicon Valley startup game. Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. \u003ci\u003eStartup\u003c\/i\u003e tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for his revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates and John Sculley. And no one -- including Kaplan himself -- is spared his sharp wit.","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47123006193904,"sku":"9780544391277","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780544391277_p0.jpg?v=1763712322","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780544391277","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}