{"product_id":"9780547774008","title":"Kings of the Road: How Frank Shorter, Bill Rodgers, and Alberto Salazar Made Running Go Boom","description":"\u003cb\u003eA “lively, informative history” of distance running’s 1970s heyday—including the famous Falmouth Road Race—written “with a true fan’s contagious enthusiasm” (\u003ci\u003eNewsweek\u003c\/i\u003e).\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e It was 1978. Jimmy Carter was president; gas prices were soaring; and Americans were hunkering down to weather the economic crisis. But Jim Fixx’s \u003ci\u003eThe Complete Book of Running\u003c\/i\u003e was a bestseller. Frank Shorter’s gold medal in the 1972 Olympic marathon had put distance running on the minds of many Americans. The odd activity of “jogging” became “running,” and America was in love.\u003cbr\u003e  \u003cbr\u003e That summer, a junior from the University of Oregon named Alberto Salazar went up against Shorter and Boston Marathon champion Bill Rodgers at the Falmouth Road Race. Though he lost to Rodgers’s record-setting 32:21, the competition set the stage for an epic rivalry among the three greats. Each pushed the others to succeed and, in turn, inspired a nation of couch potatoes to put down the remote and lace up their sneakers.\u003cbr\u003e  \u003cbr\u003e “[A] lively, informative history.” —\u003ci\u003e Newsweek\u003c\/i\u003e\/\u003ci\u003eThe Daily Beast\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e “Essential reading for runners both competitive and casual.” —\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e “\u003ci\u003eKings of the Road\u003c\/i\u003e is about marathon legends. It’s about running Fast. It’s about Will. It’s about the Real. It’s about drama of the finest kind.” —Bernd Heinrich, author of \u003ci\u003eWhy We Run \u003c\/i\u003eand\u003ci\u003e Racing the Antelope\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e “A rollicking, informed account of . . . how distance running helped define a generation.” —John Brant, author of \u003ci\u003eDuel in the Sun\u003c\/i\u003e and coauthor with Alberto Salazar of \u003ci\u003e14 Minutes\u003c\/i\u003e","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47107116728560,"sku":"9780547774008","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780547774008_p0.jpg?v=1769896368","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780547774008","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}