{"product_id":"9780578008028","title":"Barack Obama's Social Media Lessons For Business","description":"Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.  ","brand":"White Bullock Group, Inc","offers":[{"title":"Default Title","offer_id":47049696444656,"sku":"9780578008028","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780578008028_p0.jpg?v=1763720588","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780578008028","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}