{"product_id":"9780578093963","title":"How to Start a Movement in Your Company","description":"This book details with vivid and humorous detail the author's multiple experiences with failed company transformations. After spending millions of dollars on consultants, software, and full-time employees, ADC asks David to spearhead the next iteration of transformation. How To Start a Movement recounts how he and a handful of \"insurgents\" led a bottoms-up movement with blistering speed and delivered millions to the bottom line as well as improved customer delivery.","brand":"Kinetic Ascent","offers":[{"title":"Default Title","offer_id":50080137249008,"sku":"9780578093963","price":14.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780578093963","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}