{"product_id":"9780595280544","title":"Success with Online Retailing: For Small Businesses","description":"HOW TO BUILD A SUCCESSFUL ONLINE BUSINESS\u003cp\u003eE-Commerce is bouncing back! Get ready to catch the next wave now. You can build a profitable small business online by adopting good business practices and cost-effective e-business strategies. This is the book that shows you . . . \u003c\/p\u003e\u003cp\u003e How to use your passion, skills, knowledge, resources, contacts and experiences to build a business.\u003c\/p\u003e\u003cp\u003e How to develop appropriate strategies to cope with changes in the market place. \u003c\/p\u003e\u003cp\u003e How to create a “POSITION” for your business or product in the minds of your target consumers.\u003c\/p\u003e\u003cp\u003e How to differentiate your product with tangible benefits, value-added services and pricing.\u003c\/p\u003e\u003cp\u003e How to find the right e-commerce solution to put your business online cost-effectively. \u003c\/p\u003e\u003cp\u003e How to use a proprietary risk management process to screen out online fraud effectively. \u003c\/p\u003e\u003cp\u003e How to deliver the right products to the right consumers promptly and cost-effectively. \u003c\/p\u003e\u003cp\u003e How to make your site sells with real bargains, effective sales writing and testimonials.\u003c\/p\u003e\u003cp\u003e How to build a vibrant online community to enhance the “stickiness” of your Web site.\u003c\/p\u003e\u003cp\u003e How to build a highly responsive mailing list to improve your sales conversion rate. \u003c\/p\u003e\u003cp\u003e How to use free publicity in the media to drive millions of visitors to your site.\u003c\/p\u003e\u003cp\u003e How to acquire new customers cost-effectively.\u003c\/p\u003e\u003cp\u003e How to manage your e-business efficiently. \u003c\/p\u003e\u003cp\u003e How to adopt a multi-channel business strategy to improve profitability.\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47050284269808,"sku":"9780595280544","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780595280544_p0.jpg?v=1763723116","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780595280544","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}