{"product_id":"9780595348121","title":"Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship \u0026 Business Goals","description":"Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like \"take it or leave it\" deals with little or no guarantee of a return on their investment.\u003cp\u003e\u003ci\u003eSponsorship's Holy Grail\u003c\/i\u003e levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, \u003ci\u003eSponsorship's Holy Grail\u003c\/i\u003e puts the prospective sponsor in an unprecedented position of strength.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cli\u003e Learn to negotiate based on business goals.\u003c\/li\u003e\u003cli\u003e Obtain the most essential sponsorship benefits without paying for unproductive frills.\u003c\/li\u003e\u003cli\u003e Compare opportunities with confidence.\u003c\/li\u003e\u003cli\u003e Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money.\u003cp\u003eA ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading \u003ci\u003eSponsorship's Holy Grail\u003c\/i\u003e, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47013560746224,"sku":"9780595348121","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780595348121_p0.jpg?v=1763722632","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780595348121","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}