{"product_id":"9780595477739","title":"Selling Air","description":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003ccenter\u003eThe Perfect Book for Every\u003cp\u003eAspiring Radio Sales Professional!\u003c\/p\u003e\n\u003c\/center\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUntil now, there has been no definitive guidebook on how to launch a successful career in radio sales. With \u003ci\u003eSelling Air\u003c\/i\u003e (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started.\u003c\/p\u003e\u003cp\u003eBob's clear, concise style tells you how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake an informed choice about a career in radio sales\u003c\/li\u003e\n\u003cli\u003eFind a job that's right for you\u003c\/li\u003e\n\u003cli\u003ePrepare for your interview with a sales manager\u003c\/li\u003e\n\u003cli\u003eNavigate your way through your first few weeks on the job\u003c\/li\u003e\n\u003cli\u003eDevelop the selling and interpersonal skills unique to radio sales\u003c\/li\u003e\n\u003cli\u003eCreate strategies that ensure win-win customer relationships\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e. and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ccenter\u003e\n\u003cb\u003e\u003ci\u003eFOR MANAGERS!\u003c\/i\u003e\u003c\/b\u003e Use this book to reduce the learning curve for interviewees and new hires\u003c\/center\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWill Stanley\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eRadio Station Owner\u003c\/p\u003e\u003cp\u003eRed Hook, NY\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47051607015664,"sku":"9780595477739","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780595477739_p0.jpg?v=1763723073","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780595477739","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}