{"product_id":"9780595821822","title":"Making News: A Straight-Shooting Guide to Media Relations","description":"\u003ci\u003eMaking News: A Straight-Shooting Guide to Media Relations\u003c\/i\u003e is an insider's look at today's changing news media with essential tips for:\u003cul\u003e  \u003cli\u003eHow to ensure your story will be chosen as today's news \u003c\/li\u003e\n\u003cli\u003eHow to gain credibility and achieve effective coverage \u003c\/li\u003e\n\u003cli\u003eHow to better communicate with reporters, editors and producers \u003c\/li\u003e\n\u003cli\u003eHow to use media coverage to build a distinctive brand image\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eFrom the perspective of an accomplished expert and with advice from leading journalists, \u003ci\u003eMaking News\u003c\/i\u003e provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. \u003c\/p\u003e  \u003cp\u003ePRAISE FOR DAVID HENDERSON\u003c\/p\u003e  \u003cp\u003e\"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.\"\u003cbr\u003e -Harry Smith\u003cbr\u003e \u003ci\u003eCBS News\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.\"\u003cbr\u003e -Richard Serrano\u003cbr\u003e \u003ci\u003eLos Angeles Times\u003c\/i\u003e\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47108123295984,"sku":"9780595821822","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780595821822_p0.jpg?v=1763724880","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780595821822","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}