{"product_id":"9780615204628","title":"Mastering The Media Purpose, Passion \u0026 Publicity For Nonprofit \u0026 Advocacy Organizations","description":"A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy \u0026amp; tactics. \"If you want to move, change, shape or lead then Mastering The Media is the first place to start.\" Darryl Young, Former National Media Director, The Sierra Club \". . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk.\" Mike Alvidrez, Executive Director, Skid Row Housing Trust","brand":"David Hamlin \u0026 Sydney Weisman","offers":[{"title":"Default Title","offer_id":47014806454512,"sku":"9780615204628","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615204628_p0.jpg?v=1763596958","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615204628","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}