{"product_id":"9780615260068","title":"Innovation Hardwired","description":"Innovation is the fundamental source of value creation in companies and an important enabler of competitive advantage. Innovation is inherently a highly cross-functional activity that, when it works well, creates a constructive tension between competing objectives of development cost, product value, performance, quality, and time to market. I have entitled this book Innovation Hardwired because the ability to consistently and continually bring an innovation to market involves: (a) hardwiring all the cross-functional activities in an effective way and (b) hardwiring several organizational factors - factors that, to use a biological metaphor, are embedded in a company's organizational DNA. Just as nature's DNA spells out the exact instructions required to create a unique organism, organizational DNA determines how effectively an organization will consistently and constantly innovate and create new value for all stakeholders.","brand":"Innovation Insight Network","offers":[{"title":"Default Title","offer_id":50088287469808,"sku":"9780615260068","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615260068","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}