{"product_id":"9780615264691","title":"Survival Selling Even In The Toughest Times","description":"Mike Blinder is a sales trainer and consultant for some of the most widely respected media companies in the world. In this book he reviews the fundamentals of sales and shows how essential a B2B (back-to-basics) approach is to B2B (business-to-business) sales, even in a down economy ... especially in a down economy.","brand":"The Blinder Group, Inc.","offers":[{"title":"Default Title","offer_id":49782214033648,"sku":"9780615264691","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615264691","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}