{"product_id":"9780615300375","title":"Grand Strategy: The Strategy of the Supply Chain","description":"Grand strategy is the business policy used by a nexus firm-the leading concern in a supply chain-whose suppliers and distributors work alongside it to manufacture and distribute its products.\u003cp\u003eThis grand strategy helps the nexus marshal other companies into a formation, a supply chain in which the processes of independent firms are managed across their respective boundaries. \u003c\/p\u003e\u003cp\u003eA vertical grand strategy reworks the trans¬action cost theory and applies it to the creation of cost-optimal supply chains. \u003c\/p\u003e\u003cp\u003eThe horizontal grand strategy applies micro¬economics to construct a competition strategy, which is employed at the end-user markets of a supply chain. \u003c\/p\u003e\u003cp\u003eIn brief, this book pioneers the grand strategy of the supply chain. While it is written for managers who want to improve the competiti¬veness of their supply chains, it is also of substantial value to scholars since it combines economic theories with management learning to create a \"science of business.\"\u003c\/p\u003e","brand":"Tensor Corporation","offers":[{"title":"Default Title","offer_id":50032131047664,"sku":"9780615300375","price":69.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615300375_p0.jpg?v=1784233444","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615300375","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}