{"product_id":"9780615325507","title":"Marketing: Insider?s Tips Tricks for Success in Small Business Marketing: Unmasked","description":"Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused?\u003cp\u003eUnfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? \u003c\/p\u003e\u003cp\u003eMarketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything.\u003c\/p\u003e\u003cp\u003e- How do I name a business?\u003cbr\u003e- What's the difference between marketing and advertising?\u003cbr\u003e- Is search engine optimization a good investment?\u003cbr\u003e- How do I get what I want from my graphic design team?\u003cbr\u003e- How in the world can social media work for my business?\u003c\/p\u003e\u003cp\u003eIn Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.\u003c\/p\u003e","brand":"Zodo Group","offers":[{"title":"Default Title","offer_id":47024471933168,"sku":"9780615325507","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615325507_p0.jpg?v=1763597390","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615325507","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}