{"product_id":"9780615329390","title":"Simplifying Innovation","description":"Small Changes Can Deliver Big New Product Results\u003cp\u003eAre new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck, just one of the powerful new product development strategies revealed in Simplifying Innovation.\u003c\/p\u003e\u003cp\u003eAs the story in this provocative business novel unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to:\u003c\/p\u003e\u003cp\u003e- Fill your pipeline with profitably growing new products\u003cbr\u003e - Finish new product programs on time and on budget\u003cbr\u003e - Select winners so resources aren't wasted on canceled projects\u003cbr\u003e - Focus on creating value for customers and shareholders\u003cbr\u003e - Hit your new product sales targets more consistently\u003c\/p\u003e","brand":"Flywheel Effect Publishing","offers":[{"title":"Default Title","offer_id":49859057287408,"sku":"9780615329390","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615329390","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}