{"product_id":"9780615368580","title":"Getting A Squirrel To Focus Engage And Persuade Today's Listeners","description":"\u003cp\u003eWhat can achieve a 23,900% increase in the attention span of a squirrel?\u003cbr\u003eAn acorn!\u003cbr\u003eAs listeners, our attention spans are more like a squirrel’s than you might think.\u003cbr\u003eIn this book, world-renown communication consultant and sought after speaker Dr. Patricia Scott will explain how these message ingredients make your message an acorn for your listeners.\u003cbr\u003eA – Audience C – Credibility O – Order R – Remember me N – Need to connect Following this easy to use recipe, you can apply this time-tested persuasive strategy to any presentation, sales call, conversation,\u003cbr\u003einterview or negotiation.\u003cbr\u003eWho are the squirrels in your life?\u003cbr\u003eWhat is your communication strategy?\u003cbr\u003eCan you get your squirrel to focus?\u003c\/p\u003e","brand":"Uhmms","offers":[{"title":"Default Title","offer_id":47013738316016,"sku":"9780615368580","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615368580_p0.jpg?v=1763597359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615368580","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}