{"product_id":"9780615373195","title":"Seen and Sustained: Best Practices in Communication that Increase the Visibility of Small and Diverse Businesses","description":"Coauthored by four women entrepreneurs, Akia T. Garnett, Mali Phonpadith, Tamecia Bradshaw and Jane Lovas, Seen and Sustained is a professional development workbook for CEOs, presidents, and other chief visionaries of small and diverse businesses. The book is chockfull of instructional exercises meant to help leaders tie in their purpose with their business. \u003cp\u003eThe book focuses on vision mapping, helping readers connect with their original intent for becoming an entrepreneur.\u003cbr\u003eReaders then work on their existing mission statements to ensure connectivity between their customers' needs and wants and their vision.\u003cbr\u003eOutcomes, Strategies, Measures and Tactics, are also core topics of the book which help readers put passion into day to day busywork, so that results can be easily measured, and continuous improvement quickly realized.\u003c\/p\u003e\u003cp\u003eSeen and Sustained is not a business book. It applies a common sense approach to solving communication problems that small businesses face - providing a systematized process for moving their business to the next level of visibility.\u003c\/p\u003e","brand":"Brandbuilder","offers":[{"title":"Default Title","offer_id":47013257937136,"sku":"9780615373195","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615373195_p0.jpg?v=1763597750","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615373195","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}