{"product_id":"9780615373911","title":"The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can!) or You Work with Pros","description":"You've written your book. Now create your website.\u003cp\u003eThis brief manual, written by a longtime publishing veteran who now builds websites for authors, is designed to help you conceive, plan, and create your own unique presence online. It's not a technical book but instead focuses on the large questions that all writers must wrestle with as they plan their website: Who do you want to be online? What do you want to do there? And where do you start?\u003c\/p\u003e\u003cp\u003eA central premise of The Author Online is that anyone who can write a book is capable of building his own website. New technology and open source innovations make it easy, affordable, and even fun - a creative act unto itself. But like writing a book, it requires thoughtful and careful planning.\u003c\/p\u003e\u003cp\u003eThe Author Online is filled with ideas, advice, and real-world examples. It also includes results from the first and only comprehensive survey of author websites and invaluable insights into:\u003c\/p\u003e\u003cp\u003e* the features readers look for on their favorite author websites\u003cbr\u003e* whether or not to blog or Twitter, and how to approach both in an authentic, effective way\u003cbr\u003e* when and how to work with designers and\/or programmers\u003cbr\u003e* how to create a content plan for your site\u003cbr\u003e* how to use analytic data as an editorial tool\u003c\/p\u003e\u003cp\u003eVisit the companion website, TheAuthorOnline.com, for more information including a constantly updated and detailed list of online resources and tools plus dozens of sample author websites.\u003c\/p\u003e","brand":"Title TK Projects LLC","offers":[{"title":"Default Title","offer_id":47013350015216,"sku":"9780615373911","price":11.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615373911_p0.jpg?v=1763597077","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615373911","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}