{"product_id":"9780615412191","title":"Breaking In","description":"BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN® gives you an unfair advantage over the rest. \u003cp\u003e- Get specific advice from the exact people you want to work for. \u003c\/p\u003e\u003cp\u003e- Learn what Creative Directors are looking for in your portfolio. \u003c\/p\u003e\u003cp\u003e- Avoid the common traps that most portfolios fall into. \u003c\/p\u003e\u003cp\u003e- See how the best in the industry got their start.\u003c\/p\u003e\u003cp\u003eThis second edition of BREAKING IN® was updated and expanded in 2014 and contains interviews with: \u003c\/p\u003e\u003cp\u003eDan Wieden, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eDavid Droga, Droga5; \u003c\/p\u003e\u003cp\u003eGerry Graf, Barton F. Graf 9000; \u003c\/p\u003e\u003cp\u003eMark Fitzloff, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eMark Waites, Mother; \u003c\/p\u003e\u003cp\u003eJeff Kling, Fallon; \u003c\/p\u003e\u003cp\u003eScott Vitrone \u0026amp; Ian Reichenthal, Barton F. Graf 9000; \u003c\/p\u003e\u003cp\u003eTony Davidson, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eLuke Sullivan, Savannah College of Art \u0026amp; Design \u0026amp; Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; \u003c\/p\u003e\u003cp\u003eKim Papworth, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eSusan Hoffman, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eRob Reilly, McCann; \u003c\/p\u003e\u003cp\u003eGreg Hahn, BBDO; \u003c\/p\u003e\u003cp\u003eHal Curtis, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eBen Walker \u0026amp; Matt Gooden, Crispin Porter + Bogusky; \u003c\/p\u003e\u003cp\u003eBob Greenberg, R\/GA; \u003c\/p\u003e\u003cp\u003eDavid Lubars, BBDO; \u003c\/p\u003e\u003cp\u003eAndrew Keller, Crispin Porter + Bogusky; \u003c\/p\u003e\u003cp\u003eTony Granger, Young \u0026amp; Rubicam; \u003c\/p\u003e\u003cp\u003eJoe Staples, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eDavid Nobay, Droga5; \u003c\/p\u003e\u003cp\u003eJeff Goodby, Goodby, Silverstein \u0026amp; Partners; \u003c\/p\u003e\u003cp\u003eTy Montague, co: collective; \u003c\/p\u003e\u003cp\u003eNick Law, R\/GA; \u003c\/p\u003e\u003cp\u003eJamie Barrett, barrettSF; \u003c\/p\u003e\u003cp\u003eMichael Lebowitz, Big Spaceship; \u003c\/p\u003e\u003cp\u003eDave Bell, KesselsKramer; \u003c\/p\u003e\u003cp\u003eNicolas Roope, Poke; \u003c\/p\u003e\u003cp\u003eEric Silver, Silver + Partners; \u003c\/p\u003e\u003cp\u003eAnt Keogh, Clemenger BBDO; \u003c\/p\u003e\u003cp\u003eJason Bagley, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eTed Royer, Droga5; \u003c\/p\u003e\u003cp\u003eCraig Allen, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eEugene Cheong, Ogilvy \u0026amp; Mather; \u003c\/p\u003e\u003cp\u003ePaul Belford, Paul Belford Ltd; \u003c\/p\u003e\u003cp\u003eJustin Drape, The Monkeys; \u003c\/p\u003e\u003cp\u003eWarren Brown, BMF Advertising; \u003c\/p\u003e\u003cp\u003eJi Lee, Facebook; \u003c\/p\u003e\u003cp\u003eAri Merkin, Ari Merkin LLC; \u003c\/p\u003e\u003cp\u003eJosé Mollá, La Comunidad; \u003c\/p\u003e\u003cp\u003eMark Harricks, AWARD; \u003c\/p\u003e\u003cp\u003eDavid Carter, Campbell Mithun; \u003c\/p\u003e\u003cp\u003eMichael Russoff, Freelance; \u003c\/p\u003e\u003cp\u003eDamian Royce, Whybin\\TBWA Group; \u003c\/p\u003e\u003cp\u003eCraig Davis, BrandKarma; \u003c\/p\u003e\u003cp\u003eOliver Voss, Miami Ad School; \u003c\/p\u003e\u003cp\u003eJames Mok, FCB; \u003c\/p\u003e\u003cp\u003eJoel Chu, Communion W; \u003c\/p\u003e\u003cp\u003eCC Tang, Havas; \u003c\/p\u003e\u003cp\u003eMike Sweeney, BBDO; \u003c\/p\u003e\u003cp\u003eMonica Taylor, Freelance; \u003c\/p\u003e\u003cp\u003eDylan Harrison, Filmgraphics; \u003c\/p\u003e\u003cp\u003ePeter Gatley, Grey; \u003c\/p\u003e\u003cp\u003eRaj Kamble, Famous Innovations; \u003c\/p\u003e\u003cp\u003eNigel Roberts, Leagas Delaney; \u003c\/p\u003e\u003cp\u003eGreg Bell, Backyard Productions \u0026amp; Venables Bell \u0026amp; Partners; \u003c\/p\u003e\u003cp\u003eBrian Fraser, Y\u0026amp;R; \u003c\/p\u003e\u003cp\u003eAlvaro Sotomayor, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eScott Nowell, The Monkeys; \u003c\/p\u003e\u003cp\u003eSteve Elrick, BBH; \u003c\/p\u003e\u003cp\u003eKash Sree, Freelance; \u003c\/p\u003e\u003cp\u003eKara Goodrich, BBDO; \u003c\/p\u003e\u003cp\u003eKevin Roddy, Riney; \u003c\/p\u003e\u003cp\u003eWilliam Gelner, 180; \u003c\/p\u003e\u003cp\u003eMichael Simons, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eCrockett Jeffers, BBDO; \u003c\/p\u003e\u003cp\u003eSteve Yee, David\u0026amp;Goliath; \u003c\/p\u003e\u003cp\u003eKC Tsang, Hong Kong Polytechnic Univ; \u003c\/p\u003e\u003cp\u003eFredrik Carlström, C\u0026amp;CO; \u003c\/p\u003e\u003cp\u003ePaul Catmur, Barnes, Catmur \u0026amp; Friends; \u003c\/p\u003e\u003cp\u003eAli Alvarez, The Brooklyn Brothers; \u003c\/p\u003e\u003cp\u003eMike Hughes, The Martin Agency; \u003c\/p\u003e\u003cp\u003ePolly Chu, JWT; \u003c\/p\u003e\u003cp\u003eYann Jones, Th2ng \u0026amp; Central St. Martins College of Art; \u003c\/p\u003e\u003cp\u003eTyler McKellar, Freelance; \u003c\/p\u003e\u003cp\u003eAkash Das, Lowe Lintas; \u003c\/p\u003e\u003cp\u003eDany Lennon, The Creative Register; \u003c\/p\u003e\u003cp\u003eTiffany Rolfe, co: collective; \u003c\/p\u003e\u003cp\u003eVince Engel, Academy of Art Univ \u0026amp; Engine Company 1; \u003c\/p\u003e\u003cp\u003eLisa Fedyszyn \u0026amp; Jonathan McMahon, Whybin\\TBWA \u0026amp; AWARD School, NZ; \u003c\/p\u003e\u003cp\u003eMike Lear, The Martin Agency; \u003c\/p\u003e\u003cp\u003eHemant Anant Jain, CHI \u0026amp; Partners; \u003c\/p\u003e\u003cp\u003eIda Gronblom \u0026amp; Fabian Berglund, Anomaly; \u003c\/p\u003e\u003cp\u003eToby Talbot, DDB; \u003c\/p\u003e\u003cp\u003eDylan Lee, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eJon Bunning, Art Director \u0026amp; Photographer; \u003c\/p\u003e\u003cp\u003eMatt Vescovo, Artist \u0026amp; Art Director; \u003c\/p\u003e\u003cp\u003eIan Cohen, Wexley School for Girls; \u003c\/p\u003e\u003cp\u003eRichard Bullock, Hungry Man; \u003c\/p\u003e\u003cp\u003eRyan Gerber, Wieden+Kennedy; \u003c\/p\u003e\u003cp\u003eMitchell Ratchik, Freelance; 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