{"product_id":"9780615453910","title":"How To Speak American","description":"As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand leaders do not understand the \"New\" Heartland beyond a handful of shallow insights and stereotypes. \u003cp\u003eThere is a great opportunity for brands to build strong relationships with the biggest and most loyal consumer segment in the country: 60% of US consumers live in the New Heartland. \u003c\/p\u003e\u003cp\u003eThis book will help brand builders define and connect with the New Heartland consumer and embrace the role core values such as Faith, Community and Family plays in buying behavior.\u003c\/p\u003e","brand":"ABS Publishing","offers":[{"title":"Default Title","offer_id":47027141148912,"sku":"9780615453910","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615453910_p0.jpg?v=1763597625","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615453910","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}