{"product_id":"9780615502977","title":"Brand YOU: The Art of Packaging and Marketing You or Your Business to the Market","description":"Create a Personal Brand for YOU that sells your skills to a market wrought with competition and an ever decreasing number of available jobs. Get a job when others are not.\u003cp\u003eBig companies understand the importance and value of a brand. They develop it, focus on it, pour resources into the marketing and advertising of it, and they reap the benefits of a well developed and advertised brand. Think about Nike, General Electric, Quaker, Sony, and Apple just to name a few.\u003c\/p\u003e\u003cp\u003eWhat would it take for you to thrive- not just survive the changing times?\u003c\/p\u003e\u003cp\u003eThe world is evolving. Understanding the importance of building a personal brand is a vital step to not only surviving (layoffs, cutbacks, reductions in force, restructures, buy outs, bosses that don't like you) but thriving (promotions, new opportunities, pay raises, new responsibilities, and a job you love). \u003c\/p\u003e\u003cp\u003eIn the pages of this book, you will get a boost at creating your own personal brand. You will be inspired and motivated with suggestions and ideas that will move you in a positive forward motion. \u003c\/p\u003e\u003cp\u003eThis book will give what you need to create a list of 'To Dos' that when done in easy steps will walk you towards increased profitability and success.\u003c\/p\u003e","brand":"Bethany A Williams","offers":[{"title":"Default Title","offer_id":47016149942512,"sku":"9780615502977","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615502977_p0.jpg?v=1763598185","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615502977","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}