{"product_id":"9780615553382","title":"Be Smarter Than a CEO in 30 Days","description":"As a businessman\/attorney, I wrote BE SMARTER THAN A CEO IN 30 DAYS because - while many in the business community are skilled in social media, smartphones and iPads - they do not know what makes a company grow and turn profitable.\u003cbr\u003eTo be successful in today's marketplace, you must be savvy in both digital technology and the basic building blocks of business.\u003cbr\u003eThis is why I brought together the insight and wisdom of over 50 business leaders - luminaries ranging from Mark Zuckerberg (Facebook), Sam Palmisano (IBM), and Larry Page (Google) to former CEOs as Jack Welch (GE), Louis Gerstner (IBM) and Lewis Platt (HP).\u003cbr\u003eYou will gain a broad-based understanding of strategy, customers, marketing, management, innovation, product lines, entrepreneurship, knowledge employees, going global - even how to interpret a financial statement.\u003cbr\u003eYou will be offered a series of sophisticated business tactics that I have employed over the years. You will encounter my \"shoestring strategy\" in turning an entry-level salesperson into a resourceful business professional and opening the door to a lifetime of higher earnings.\u003cbr\u003eA world of knowledge will be passed on to you.\u003cbr\u003e A ROADMAP FOR SUCCESS \u003cbr\u003eAs the former Director of Management Development at IBM, Walter Schiff declared, \"I only wish I had BE SMARTER THAN A CEO IN 30 DAYS to utilize in the Management Training Programs I was responsible for...it is a must read for people on the fast track.\"\u003cbr\u003eChris Ponzio, SVP of LevLane Advertising in Philadelphia writes, \"Who needs an MBA? BE SMARTER THAN A CEO IN 30 DAYS gets to the heart of smart business thinking. Whether you are climbing the corporate ladder or going down an entrepreneurial road, J.J. Medney provides a roadmap for success.\"","brand":"J.J. Medney \u0026 Associates","offers":[{"title":"Default Title","offer_id":47019044634864,"sku":"9780615553382","price":9.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615553382_p0.jpg?v=1763598303","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615553382","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}