{"product_id":"9780615598611","title":"Google Wallet and the New Retail Ecosystem","description":"The Mobile Payments industry is starting over. When the Google Wallet launched in September 20, 2011, the first test of a remarkable new financial ecosystem began. But despite the apparent success of traditional mobile payments products like M-PESA in Kenya and South Africa, Google and rival Isis have decided to rewrite the business model - and for good reason. \u003cp\u003eThe conclusion is that emerging mobile wallet companies have a significant value proposition to offer to both merchants and consumers with little or no new fees. In fact, the data reported in this analysis suggests that mobile wallets may ultimately reduce the total cost of marketing and sales for merchants. \u003c\/p\u003e\u003cp\u003eMobile wallet services and products are likely to cost merchants less money than traditional advertising campaigns because mobile wallet companies will have revenue from several existing sources that remove the need to pass along new charges to manufactures - a time-tested model for merchants. \u003c\/p\u003e\u003cp\u003eFor consumers, the cost of these products will likely remain free, depending on the reload payment type (see Chapter 5), and the convenience could be remarkable because of the auto-link to loyalty programs and easy access to other forms of discounts. \u003c\/p\u003e\u003cp\u003eAnd these mobile products and services will look beyond the traditional payment network for revenue (see Chapter 1). Maintaining the overwhelmingly strong brand value of payment products such as Visa and MasterCard, and the substantial infrastructure of processors and financial institutions does not need to be bypassed or rebuilt to enable these mobile wallet efficiencies. \u003c\/p\u003e\u003cp\u003eFinally, most mobile wallet products will be more secure than magnetic stripe credit cards based on new technology and standards such as EMV and TSM (see Chapters 2 and 4). \u003c\/p\u003e\u003cp\u003eAll of the elements are in place for extreme disruption in the payment, loyalty, and advertising industries. Creative uses of new technology, effective uses of the thinking power of mobile devices, and revenue streams from unlikely sources make the mobile wallet model, and its service providers formidable competitors that will emerge over the next three years. \u003c\/p\u003e\u003cp\u003eExecutive Summary \u003c\/p\u003e\u003cp\u003e1 The current payments industry \u003cbr\u003e1.1 Payments penetration in the US \u003cbr\u003e1.2 Mobile Network Operator billing \u003cbr\u003e1.3 No room for competition \u003cbr\u003e1.4 Rewards and loyalty systems \u003cbr\u003e1.5 Merchant tolerance \u003cbr\u003e1.6 Conclusion of current system \u003c\/p\u003e\u003cp\u003e2 Vulnerability of the current payments system \u003cbr\u003e2.1 Case study \u003c\/p\u003e\u003cp\u003e3 Elements of mobile commerce \u003cbr\u003e3.1 Customer acquisition \u003cbr\u003e3.2 Conversion \u003cbr\u003e3.3 Transactions \u003cbr\u003e3.4 Current state of mobile commerce \u003cbr\u003e3.4.1 Japan and Korea \u003cbr\u003e3.4.2 Remittance \u003cbr\u003e3.4.3 Information \u003c\/p\u003e\u003cp\u003e4 Market changes enabling mobile commerce \u003cbr\u003e4.1 NFC - Near Field Communications \u003cbr\u003e4.2 JACC - Just Another Connected Computer \u003cbr\u003e4.3 TSM - Trusted Service Management \u003cbr\u003e4.4 EMV - Europay, MasterCard, Visa \u003cbr\u003e4.5 Mobile prepaid \u003cbr\u003e4.6 Data mining \u003c\/p\u003e\u003cp\u003e5 Market forecast \u003cbr\u003e5.1 Phases of development: the timeline \u003c\/p\u003e\u003cp\u003e6 Conclusion \u003c\/p\u003e\u003cp\u003e--------------- \u003cbr\u003eList of Figures \u003c\/p\u003e\u003cp\u003eFigure 1: Quote from Jim Stapleton, Head of Sales and Account Management, Isis. \u003c\/p\u003e\u003cp\u003eFigure 2: Payment system diagram \u003c\/p\u003e\u003cp\u003eFigure 3: US market penetration of general-purpose cards, 2002 to 2012 \u003c\/p\u003e\u003cp\u003eFigure 4: The rewards and loyalty accounts in the US \u003c\/p\u003e\u003cp\u003eFigure 5: Merchants support ~8% as cost of a sale \u003c\/p\u003e\u003cp\u003eFigure 6: The entire payments system - including loyalty and rewards \u003c\/p\u003e\u003cp\u003eFigure 7: Case study of long-distance decline in ARPU \u003c\/p\u003e\u003cp\u003eFigure 8: The elements of mobile commerce \u003c\/p\u003e\u003cp\u003eFigure 9: NFC comparison to EMV and magnetic stripe \u003c\/p\u003e\u003cp\u003eFigure 10: Brick-and-mortar sales volume versus Internet retailing \u003c\/p\u003e\u003cp\u003eFigure 11: Starbucks reloadable prepaid \u003c\/p\u003e\u003cp\u003eFigure 12: Image of the Google prepaid card \u003c\/p\u003e\u003cp\u003eFigure 13: Owners Equity Definition \u003c\/p\u003e\u003cp\u003eFigure 14: Stored Value Breakage \u003c\/p\u003e\u003cp\u003eFigure 15: Mobile Commerce Forecast in the United States by 2015\u003c\/p\u003e","brand":"TLG Press","offers":[{"title":"Default Title","offer_id":49862496387312,"sku":"9780615598611","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615598611","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}