{"product_id":"9780615665511","title":"Media and Advertising for Pet Businesses: How to Get Results from Media and Advertising","description":"Here comes the advertising person. They're going to pitch their publication and won't leave until you give them a check. The problem is - they can't guarantee you results. Yet time and time again we cut them a check. See anything wrong with mass advertising?\u003cp\u003eAdvertising needs to be done but if you're going to spend the money make sure you create a great message, promote an incredible offer and structure your ad and tracking for success. If you want to know exactly what to do, this book is for you! \u003c\/p\u003e\u003cp\u003eTopics Include:\u003cbr\u003eAdvertising 101, Headlines, Grabbers, Call-to-Action, Clinchers, Copy Writing, Coupons, Mobile Marketing, Radio, Television, Internet TV \u0026amp; Radio, Newspaper \u0026amp; Magazine, Press Releases, Article Marketing, Public Relations, Placemat Advertising.\u003c\/p\u003e\u003cp\u003eAll the tips, concepts, setup steps and content are easy to understand and supported by further information on www.marketingforpetbusiness.com. \u003c\/p\u003e\u003cp\u003eMedia and Advertising for Pet Businesses is part of a 5 book series on the most popular and profitable 89 marketing methods used by Pet Businesses.\u003c\/p\u003e","brand":"Platinum Pet Biz","offers":[{"title":"Default Title","offer_id":49862498975984,"sku":"9780615665511","price":17.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615665511","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}