{"product_id":"9780615762616","title":"Understanding Marketing \u0026 Technology Without Losing Your Mind: A Practical Guide for Managers and Leaders","description":"You should find this book especially useful in helping you understand and manage the activities, conflicts, pitfalls and challenges that occur at the intersection of technology and marketing. \u003cp\u003eYou will find valuable tips and insights on 17 topics, from blogging to website development, from domain name management to search engine optimization. \u003c\/p\u003e\u003cp\u003eYou can find value in this book if you are an owner, leader or manager in a small business or nonprofit and your duties include managing marketing, communication and\/or technology processes and decisions. \u003c\/p\u003e\u003cp\u003eThis book is also for people who work in an organization as a communication, public relations, advertising or marketing person. \u003c\/p\u003e\u003cp\u003eYou may get special value from this book if your organization is too small to have one or more full-time advertising, marketing or public relations people on staff, or too small to have a full-time technology person.\u003c\/p\u003e","brand":"San Marcos Press","offers":[{"title":"Default Title","offer_id":50038184214768,"sku":"9780615762616","price":11.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615762616_p0.jpg?v=1784235237","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615762616","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}