{"product_id":"9780615782157","title":"The Cause: The Power of Digital Storytelling for Social Good","description":"Does your non-profit or social enterprise seem invisible? The secret to more exposure, larger donations, and more volunteer support lies in your ability to tap into your own story. The Cause helps you leverage your passions, and interests to craft a compelling case for support that ignites your audience's emotions and focuses on selling the impact of your organization. This powerful message can be spread through effective storytelling in person, online and through mobile devices.\u003cp\u003eAward-winning digital marketing expert, Tatiana Garrett Mulry, lays out a comprehensive, step-by-step plan for non-profit leaders, social entrepreneurs, marketing managers and cause advocates to help them find their voice and express their passion for their organization to create bigger and better results. \u003c\/p\u003e\u003cp\u003eBased on years of experience working with dozens of large Fortune 500 clients and launching the social enterprise, edRover.com, there are many practical examples of effective pitches, insights about donor needs, as well as the recipe of proven techniques for mastering online content that will help you build an army of social good ambassadors for your cause.\u003c\/p\u003e\u003cp\u003eThe Cause: The Power of Digital Story Telling for Social Good covers these topics:\u003c\/p\u003e\u003cp\u003eChapter 1: Fighting Fundraising Fatigue\u003cbr\u003eChapter 2: Working on Your Own Mindset\u003cbr\u003eChapter 3: Strategic Planning\u003cbr\u003eChapter 4: Your Key Audiences\u003cbr\u003eChapter 5: Packaging Your Requests for Support\u003cbr\u003eChapter 6: Selling - Let's Get Comfortable\u003cbr\u003eChapter 7: Enrolling Supporters\u003cbr\u003eChapter 8: Combatting Burnout\u003cbr\u003eChapter 9: Telling Your Service Story\u003cbr\u003eChapter 10: Crafting The Perfect Pitch\u003cbr\u003eChapter 10: Dealing With No\u003cbr\u003eChapter 11: Developing a Solid Social Media Strategy\u003cbr\u003eChapter 12: Cross-Channel Marketing Integration\u003cbr\u003eChapter 13: Mobile Applications\u003cbr\u003eChapter 14: Other Online Fundraising Opportunities\u003cbr\u003eChapter 15: Leveraging Community Resources\u003cbr\u003eChapter 16: This Is Your Time\u003c\/p\u003e\u003cp\u003eAction items after each chapter will challenge you to apply what you've learned right away. \u003c\/p\u003e\u003cp\u003eThe power to take your organization's visibility and impact to the next level is just a few clicks away! Buy \"The Cause\" and apply its lessons to amplify your organization's success now.\u003c\/p\u003e","brand":"DDx Media, Inc.","offers":[{"title":"Default Title","offer_id":47013355127024,"sku":"9780615782157","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615782157_p0.jpg?v=1763600253","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615782157","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}