{"product_id":"9780615791890","title":"Marketing with Aloha: What Every Business Owner in Hawaii Should Know About Advertising","description":"\u003cp\u003eTake your finger and press the invisible \"reset\" button behind your right ear.\u003c\/p\u003e\u003cp\u003eEverything you know, everything you think you know, and everything you have heard up to this point about advertising and marketing are wrong.\u003c\/p\u003e\u003cp\u003eSome common misconceptions that are wrong:\u003c\/p\u003e\u003cp\u003eI have to just \"get my name out there\"\u003c\/p\u003e\u003cp\u003eI need \"name recognition\"\u003c\/p\u003e\u003cp\u003eI have to run my newspaper ad 21 times before people will respond to it\u003c\/p\u003e\u003cp\u003eI need to build \"brand awareness\"\u003c\/p\u003e\u003cp\u003eThere is no way to measure my results with advertising\u003c\/p\u003e\u003cp\u003eI shouldn't worry about the results of advertising\u003c\/p\u003e\u003cp\u003eIf people see my logo 500 times, they'll eventually come buy from me\u003c\/p\u003e\u003cp\u003eIf any of that sounds familiar, you have been lied to. If you have spoken to any traditional advertising companies, you'll often hear this sort of nonsense. And it's just that: nonsense.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Larry Czerwonka Company","offers":[{"title":"Default Title","offer_id":49997213860080,"sku":"9780615791890","price":7.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615791890_p0.jpg?v=1784234845","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615791890","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}